Magazine Analysis2.

Target Audience:
This magazine is targeted at successful men aged between 22 and 30. They’re most probably just at the beginning of their careers or in the middle and are inspired by other more successful men. They most probably drive Audi TT’s and are also single. This means that they spend a lot of their spare time working out or grooming themselves. As young bachelors they most probably prefer holidays such as Ibiza and party places rather than cultural places like Greece.
This sums up the readers as young single men who have fairly busy lives but still like to let loose sometimes and have a good time.

Masthead:
The masthead is simple and straightforward, much like the young men who this magazine is targeted at. It is blue, which is a colour stereotypically used to refer to males.
Main Image:
The main image is using direct mode of address and this is used to engage the reader and make it personal. They have used a well known celebrity which most young men would aspire to be and look up to. The denotation is that Justin Timberlake is wearing formal yet casual clothing, which gives the connotations that he is successful and mature but is still young and not too formal as a person such as Donald Trump.

Layout & Colour Scheme:
The colours used are mainly blue and white. There is some black and red but not much. They have matched the colour of the masthead to Justin Timberlake’s tie.
Blue gives the connotations of masculinity and manliness. This is what the target audience takes into account when it comes to fashion and how they present themselves. The colours are not too dull yet are also not too bright. Dullness has the connotations of being old, boring and not much interest in anything. Brightness has the connotations of being very young, bubby and not much care in the world. They’re both neither how the readers would present themselves, therefore the magazine provides an aesthetic that matches the readers point of views. The layout of the magazine is busy yet organised. The main image can be seen clearly without much overlapping and the texts are all clearly written one after another.

Sell Lines:
The sell lines used direct mode of address also to make the text more personal to the reader e.g “Is The Guy in The Office Next to Yours a Crook?”. They’re not very serious sell lines about how to make your life better but more about trivial things that would entertain the targeted audience. “Americas Disturbing New Sexual Fetish” isn’t something that would be on the cover of a pre teens magazine or an elderly persons magazine. It is written for a person of a certain age which would either be enlightened or entertained by that type of articles. Also, it gives a “warning” about the sort of fashion mistakes you shouldn’t make, which shows that the readers are very fashion conscious and care about how they look.