Magazine Analysis1.

PRIMA

Target Audience:

This magazine is targeted at women aged between 35-45 who don’t work every day of the week or at all and spend a lot of time at home.  They would shop at places like Gap, Ann Harvey and Bonmarche and other leading retail stores for mature women. As they would be at home a lot during the day many of their favourite television shows would be Jeremy Kyle, home and away and neighbours. They’re favourite holiday would be somewhere hot and cultural like Greece and Italy. As they probably do not have many responsibilities, except maybe one child, they‘d spend most of their time bettering themselves in their looks and health. Most women who read the magazine are housewives and tend to have successful husbands with money to spend on clothes and furniture.

Masthead:

The masthead is written in pink, block, bubble letters with no capitals. It is written in a simple and straightforward font which is like the women who read this magazine as they’re not very complicated. The name itself ‘PRIMA’ means the most important performer or role. It is said that the wife of the house is the head and most important person as she keeps the house running smoothly, and that is who the targeted readers are.

Main Image:

The main image is of a middle aged, well looked after women. She is dressed simply and don’t make any sort of bold statement. She is not a model or a well known celebrity but an actual real woman that the readers could relate to. She might not be who housewives aspire to be but she is what they really are and that makes a connection from the magazine to the reader. Also, using direct mode of address makes a link between the model and audience.

Layout & Colour Scheme:

The colour scheme isn’t too bright or too dull. If the colours were too bright it’d have the connotations of partying and messing around, as they’re the colours that would be used in a magazine targeted at teenagers and young adults. If the colours were too dull then it wouldn’t be attractive to anyone except maybe people from a much older age range and that is not who the magazine is targeted at. The colours are mainly pink, purple or white and some black is used for the text. Pink and purple are very feminine colours and as the background is all white it gives a very light and airy feel to the magazine. Moving on to the layout of the magazine, it is busy but organised. The sell lines are all one after another and the main image can be seen without too much overlapping.

Sell lines:

The sell lines are written in large and bold fonts. The colours are mainly pink, purple and white which is the colour scheme for the whole cover. They’re all about things that interest the target audience such as “101 Ways to Change Your Life for the Better!”,”1001 tip tricks” and “10 Quick Fixes to Improve Your Health Today!” .The language they’ve used is short and snappy which is what the readers want and that is what makes the readers buy the magazine along with the actual content. The line “Life Changing Issue” is the most persuasive sell line as it sums up the whole magazine in one and uses only 3 words but still sends out a very powerful and persuasive message. All the sell lines are about how to better yourself quickly and they all address the reader personally by using language such as “you” or “your”.