Advertising Coursework Part 1.

Both print adverts and the commercial advert is advertising DKNY "Be Delicious". This fragrance is most probably targeted at young trendy woman between the ages of 21 and 28. They probably work in places to do with fashion or retail. They may not be the going out "partying" type as DKNY is promoted more for the day and romantic times. Social class wise, they may not be at the "top of the ladder" but not at the bottom either. Somewhere between both, like the middle class, would be a more realistic classification. This would be the C1 Social Grade, which is what most the population is classed as. These women most probably like to eat out, maybe not high class restaurants or takeaways, but at light cafes and eat healthier food. They’re favourite film genre’s would most probably be romantic or films based on real stories, such as “Dear John” and “Marley and Me”. According to Maslow’s hierarchy of needs, the targeted audience would be classified as “The Mainstream”. This is because perfume is generally worn to attract the attention of the opposite/same gender and people of “The Mainstream” category generally need security, which comes from relationships, and have a domestic everyday life, which is most probably what these targeted women are searching for.

Women are shown as seductive in both print adverts and the commercial for DKNY “Be Delicious”. In the commercial the female model for the ad uses her looks and seductiveness to her advantage to get the apple off the male model for the ad. Men are shown as quite gullible as the male model in the commercial gives up the apple he intended to get for the attractive female model. The female model allowed the man to pick up the apple for her, which she could have done for herself. this shows that she has the hold over the man and she shows that by letting him do the work. The man becomes instantly smitten and starts to chase her. In the commercial the female model is just walking randomly on a street and bumps into the male model picking the same apple as her. The female model obviously has the higher position in power because she has the male model running after her instead of her doing the chasing, which shows women that they could find themselves in similar situations in the sense that they will have the advantage over the person they’re trying to attract the attention of. The advert is quite stereotypical as it shows that women just flaunt their looks and get whatever they want from men.

The location for the commercial suits the product perfectly as New York is famously known as “The Big Apple” and the product seems to revolve around apples. The product itself is shaped as an apple. The slogan for the advert is “Be Delicious” as if wearing the perfume will make u delectable. Also the fact that the female model is eating an apple of all things in a way promotes healthy eating, and it is as if the campaign is saying to be healthy and feel good about yourself, you first need to smell nice. In the print adverts you cannot see the models bodies as it is just a mid shot. The models faces and shoulders are only seen but their facial expressions are sexy and seductive. The connotations of this are that women, who the fragrance is targeted at, can be just as sexy and seductive if they use the same perfume. The costumes in the commercial are very “normal” in the sense that it’d be something people would wear on a normal day not on a big occasion. The connotations of this are that normal people are who should be wearing this fragrance and that they are who it is targeted at. The female model is wearing a red dress with a coat over it, which isn’t very revealing. Society’s definition of “sexiness” is commonly wearing revealing clothes and showing off a lot of skin. So if that is the norm, and this model isn’t wearing revealing clothes, her sexiness must come from the perfume, which will make women want to buy it so they can be as sexy as her.

The font used in the print adverts is a normal bold font. It’s very “normal”, simple and isn’t very unusual. This is like the women who the fragrance is targeted at. They’re not unusual or like big celebrities who like to have everything different, but they can settle for something normal and simple. The slogan is written quite largely in capital letters and the colour of a green apple is used for the lettering. The pack shot of the product in both the print advert and commercial advert is quite elaborate. It is of the actual perfume bottle surrounded by apples of the same shape which look extra juicy. In the commercial the models don’t actually speak, instead a voice over at the end explains the product with just a few words and the slogan.

The advertising persuasion technique used is “Simple Solutions”. It gives the idea and hope that by buying a certain product, in this case a perfume, you will immediately become attractive and irresistible. The advert appeals to women through this and preys on their insecurities, as those insecurities are what the targeted women are trying to fix. According to Goff mans theory, women are presented in the media in a negative way. However, this advert does not portray women in this way. The role the female model plays isn't objectifying or stereotypical as she is shown as just a normal person.  

Response To Yellow Sticker Grade.

I am unhappy about my level, i deserved more than a B. I deserve an A* :@. But I'll still complete my production booklet.

Appeals In Advertising.

-Emotional Appeal
-Fear Appeal
-Personal Appeal
-Youth Appeal.




-Sex Appeal
-Romance Appeal
-Endorsement




-Personal Appeal
-Music Appeal

Magazine Analysis2.

Target Audience:
This magazine is targeted at successful men aged between 22 and 30. They’re most probably just at the beginning of their careers or in the middle and are inspired by other more successful men. They most probably drive Audi TT’s and are also single. This means that they spend a lot of their spare time working out or grooming themselves. As young bachelors they most probably prefer holidays such as Ibiza and party places rather than cultural places like Greece.
This sums up the readers as young single men who have fairly busy lives but still like to let loose sometimes and have a good time.

Masthead:
The masthead is simple and straightforward, much like the young men who this magazine is targeted at. It is blue, which is a colour stereotypically used to refer to males.
Main Image:
The main image is using direct mode of address and this is used to engage the reader and make it personal. They have used a well known celebrity which most young men would aspire to be and look up to. The denotation is that Justin Timberlake is wearing formal yet casual clothing, which gives the connotations that he is successful and mature but is still young and not too formal as a person such as Donald Trump.

Layout & Colour Scheme:
The colours used are mainly blue and white. There is some black and red but not much. They have matched the colour of the masthead to Justin Timberlake’s tie.
Blue gives the connotations of masculinity and manliness. This is what the target audience takes into account when it comes to fashion and how they present themselves. The colours are not too dull yet are also not too bright. Dullness has the connotations of being old, boring and not much interest in anything. Brightness has the connotations of being very young, bubby and not much care in the world. They’re both neither how the readers would present themselves, therefore the magazine provides an aesthetic that matches the readers point of views. The layout of the magazine is busy yet organised. The main image can be seen clearly without much overlapping and the texts are all clearly written one after another.

Sell Lines:
The sell lines used direct mode of address also to make the text more personal to the reader e.g “Is The Guy in The Office Next to Yours a Crook?”. They’re not very serious sell lines about how to make your life better but more about trivial things that would entertain the targeted audience. “Americas Disturbing New Sexual Fetish” isn’t something that would be on the cover of a pre teens magazine or an elderly persons magazine. It is written for a person of a certain age which would either be enlightened or entertained by that type of articles. Also, it gives a “warning” about the sort of fashion mistakes you shouldn’t make, which shows that the readers are very fashion conscious and care about how they look.

My Favourite Adverts.

I like this advert because it is different and entertaining.


I like this advert because it draws u in and makes you carry on watching it , it doesn't make any sense and I'm not sure how it relates to cadbury but it is still entertaining.


This advert doesn't show the goodness of petit filous but its cute.


This advert isn't one of my favourites but it's one that you love to hate. It explains what haribo taste like but in an annoying song with annoying children.


This advert is very active and it is showing what you could possibly do with cheese strings in your diet.

My magazine cover.

Magazine Analysis1.

PRIMA

Target Audience:

This magazine is targeted at women aged between 35-45 who don’t work every day of the week or at all and spend a lot of time at home.  They would shop at places like Gap, Ann Harvey and Bonmarche and other leading retail stores for mature women. As they would be at home a lot during the day many of their favourite television shows would be Jeremy Kyle, home and away and neighbours. They’re favourite holiday would be somewhere hot and cultural like Greece and Italy. As they probably do not have many responsibilities, except maybe one child, they‘d spend most of their time bettering themselves in their looks and health. Most women who read the magazine are housewives and tend to have successful husbands with money to spend on clothes and furniture.

Masthead:

The masthead is written in pink, block, bubble letters with no capitals. It is written in a simple and straightforward font which is like the women who read this magazine as they’re not very complicated. The name itself ‘PRIMA’ means the most important performer or role. It is said that the wife of the house is the head and most important person as she keeps the house running smoothly, and that is who the targeted readers are.

Main Image:

The main image is of a middle aged, well looked after women. She is dressed simply and don’t make any sort of bold statement. She is not a model or a well known celebrity but an actual real woman that the readers could relate to. She might not be who housewives aspire to be but she is what they really are and that makes a connection from the magazine to the reader. Also, using direct mode of address makes a link between the model and audience.

Layout & Colour Scheme:

The colour scheme isn’t too bright or too dull. If the colours were too bright it’d have the connotations of partying and messing around, as they’re the colours that would be used in a magazine targeted at teenagers and young adults. If the colours were too dull then it wouldn’t be attractive to anyone except maybe people from a much older age range and that is not who the magazine is targeted at. The colours are mainly pink, purple or white and some black is used for the text. Pink and purple are very feminine colours and as the background is all white it gives a very light and airy feel to the magazine. Moving on to the layout of the magazine, it is busy but organised. The sell lines are all one after another and the main image can be seen without too much overlapping.

Sell lines:

The sell lines are written in large and bold fonts. The colours are mainly pink, purple and white which is the colour scheme for the whole cover. They’re all about things that interest the target audience such as “101 Ways to Change Your Life for the Better!”,”1001 tip tricks” and “10 Quick Fixes to Improve Your Health Today!” .The language they’ve used is short and snappy which is what the readers want and that is what makes the readers buy the magazine along with the actual content. The line “Life Changing Issue” is the most persuasive sell line as it sums up the whole magazine in one and uses only 3 words but still sends out a very powerful and persuasive message. All the sell lines are about how to better yourself quickly and they all address the reader personally by using language such as “you” or “your”.