This advert is for the perfume Cool Water Wave by Davidoff. The connotation is the woman in the advert is in the water, the denotations of this is that it emphasises the name of the perfume and also it shows she is 'cool' and refreshed as the water hits her. This is showing that you will feel the same when you wear the perfume. Another connotation is the colour blue. The denotaion is that the colour blue symbolizes one of the five elements, water. This is what the perfume is based on. Also, the colour blue can be interpreted as being a colour which represents calm and serenity which may also show that this is what the perfume will make you feel like. One other connotation is that the woman in the advert is wearing white. The denotation is that white is also another colour which represents calmness and purity. This maybe showing that the perfume will make you feel pure and calm when you have sprayed it on yourself.
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