Friday, 13 January 2012
Appeals In Advertising.
-Emotional Appeal
-Fear Appeal
-Personal Appeal
-Youth Appeal.
-Sex Appeal
-Romance Appeal
-Endorsement
-Personal Appeal
-Music Appeal
Monday, 9 January 2012
Magazine Analysis2.
Target Audience:
This magazine is targeted at successful men aged between 22 and 30. They’re most probably just at the beginning of their careers or in the middle and are inspired by other more successful men. They most probably drive Audi TT’s and are also single. This means that they spend a lot of their spare time working out or grooming themselves. As young bachelors they most probably prefer holidays such as Ibiza and party places rather than cultural places like Greece.
This sums up the readers as young single men who have fairly busy lives but still like to let loose sometimes and have a good time.
Masthead:
The masthead is simple and straightforward, much like the young men who this magazine is targeted at. It is blue, which is a colour stereotypically used to refer to males.
Main Image:
The main image is using direct mode of address and this is used to engage the reader and make it personal. They have used a well known celebrity which most young men would aspire to be and look up to. The denotation is that Justin Timberlake is wearing formal yet casual clothing, which gives the connotations that he is successful and mature but is still young and not too formal as a person such as Donald Trump.
Layout & Colour Scheme:
The colours used are mainly blue and white. There is some black and red but not much. They have matched the colour of the masthead to Justin Timberlake’s tie.
Blue gives the connotations of masculinity and manliness. This is what the target audience takes into account when it comes to fashion and how they present themselves. The colours are not too dull yet are also not too bright. Dullness has the connotations of being old, boring and not much interest in anything. Brightness has the connotations of being very young, bubby and not much care in the world. They’re both neither how the readers would present themselves, therefore the magazine provides an aesthetic that matches the readers point of views. The layout of the magazine is busy yet organised. The main image can be seen clearly without much overlapping and the texts are all clearly written one after another.
Sell Lines:
The sell lines used direct mode of address also to make the text more personal to the reader e.g “Is The Guy in The Office Next to Yours a Crook?”. They’re not very serious sell lines about how to make your life better but more about trivial things that would entertain the targeted audience. “Americas Disturbing New Sexual Fetish” isn’t something that would be on the cover of a pre teens magazine or an elderly persons magazine. It is written for a person of a certain age which would either be enlightened or entertained by that type of articles. Also, it gives a “warning” about the sort of fashion mistakes you shouldn’t make, which shows that the readers are very fashion conscious and care about how they look.
Friday, 6 January 2012
My Favourite Adverts.
I like this advert because it is different and entertaining.
I like this advert because it draws u in and makes you carry on watching it , it doesn't make any sense and I'm not sure how it relates to cadbury but it is still entertaining.
This advert doesn't show the goodness of petit filous but its cute.
This advert isn't one of my favourites but it's one that you love to hate. It explains what haribo taste like but in an annoying song with annoying children.
This advert is very active and it is showing what you could possibly do with cheese strings in your diet.
Thursday, 5 January 2012
Magazine Analysis1.
Target Audience:
This magazine is targeted at women aged between 35-45 who don’t work every day of the week or at all and spend a lot of time at home. They would shop at places like Gap, Ann Harvey and Bonmarche and other leading retail stores for mature women. As they would be at home a lot during the day many of their favourite television shows would be Jeremy Kyle, home and away and neighbours. They’re favourite holiday would be somewhere hot and cultural like Greece and Italy. As they probably do not have many responsibilities, except maybe one child, they‘d spend most of their time bettering themselves in their looks and health. Most women who read the magazine are housewives and tend to have successful husbands with money to spend on clothes and furniture.
Masthead:
The masthead is written in pink, block, bubble letters with no capitals. It is written in a simple and straightforward font which is like the women who read this magazine as they’re not very complicated. The name itself ‘PRIMA’ means the most important performer or role. It is said that the wife of the house is the head and most important person as she keeps the house running smoothly, and that is who the targeted readers are.
Main Image:
The main image is of a middle aged, well looked after women. She is dressed simply and don’t make any sort of bold statement. She is not a model or a well known celebrity but an actual real woman that the readers could relate to. She might not be who housewives aspire to be but she is what they really are and that makes a connection from the magazine to the reader. Also, using direct mode of address makes a link between the model and audience.
Layout & Colour Scheme:
The colour scheme isn’t too bright or too dull. If the colours were too bright it’d have the connotations of partying and messing around, as they’re the colours that would be used in a magazine targeted at teenagers and young adults. If the colours were too dull then it wouldn’t be attractive to anyone except maybe people from a much older age range and that is not who the magazine is targeted at. The colours are mainly pink, purple or white and some black is used for the text. Pink and purple are very feminine colours and as the background is all white it gives a very light and airy feel to the magazine. Moving on to the layout of the magazine, it is busy but organised. The sell lines are all one after another and the main image can be seen without too much overlapping.
Sell lines:
The sell lines are written in large and bold fonts. The colours are mainly pink, purple and white which is the colour scheme for the whole cover. They’re all about things that interest the target audience such as “101 Ways to Change Your Life for the Better!”,”1001 tip tricks” and “10 Quick Fixes to Improve Your Health Today!” .The language they’ve used is short and snappy which is what the readers want and that is what makes the readers buy the magazine along with the actual content. The line “Life Changing Issue” is the most persuasive sell line as it sums up the whole magazine in one and uses only 3 words but still sends out a very powerful and persuasive message. All the sell lines are about how to better yourself quickly and they all address the reader personally by using language such as “you” or “your”.
Friday, 4 November 2011
Magazines Questionnaire.
1.What is the definition of Magazine? What is a magazine?
A Magazine is an occuring publication at regular intervals containing articles and illustrations, typically covering a particular subject.
2.What types/genres of magazines can you think of?
-Womens
-Mens
-Teen
-News
-Sports
-Home and Garden
-Music/Entertainment
-Gossip Magazines
-Lifestyle/Fitness
-Fashion Magazines
3.There are hundreds of different types of magazines but what are the common elements of all or most of them:
Latest articles
Categories
List of articles
Photos
Music Promotions
Adverts.
4.Why do you think we have magazines?
I think we have magazines for enteratainment and information. We like to be informed about trivial things such as celebrity lifestyles, so we can include it in conversation. Also we like to escape from our own 'boring' lives and read and think about other peoples intersting lives.
5.What kind of magazines are most popular within your year group andwhy do you think this is ?
I dont think magazines are popuar wihtin our year group because they cost money and at our age we have the internet for any information we want and need about what were interested in. We dont like to waste mney on magazines because we have technology now.
6.Can you think of one way you think Magazines will change in the next 50 years?
In the next 50 years magazines will probably become more political rather than trivial as we've seen this past year politics and life changes started to affect teenagers and young peopel rather than the older generation. Young people now want to get their voice heard and magazines will probably pick up on the fact that talking about justin bieber or beyocne doesnt interest us as much. Thus, meaning that magazines will probably become more serious and political.
7.Can you find 4 examples of magazines you have read or currently readand explain why you like them : (put their front cover pictures on your blog as well)
This question is not relevant to me as i do not read magazines. This is because i don't like wasting money on magazines because i can find all teh information i need on the internet free of charge.
A Magazine is an occuring publication at regular intervals containing articles and illustrations, typically covering a particular subject.
2.What types/genres of magazines can you think of?
-Womens
-Mens
-Teen
-News
-Sports
-Home and Garden
-Music/Entertainment
-Gossip Magazines
-Lifestyle/Fitness
-Fashion Magazines
3.There are hundreds of different types of magazines but what are the common elements of all or most of them:
Latest articles
Categories
List of articles
Photos
Music Promotions
Adverts.
4.Why do you think we have magazines?
I think we have magazines for enteratainment and information. We like to be informed about trivial things such as celebrity lifestyles, so we can include it in conversation. Also we like to escape from our own 'boring' lives and read and think about other peoples intersting lives.
5.What kind of magazines are most popular within your year group andwhy do you think this is ?
I dont think magazines are popuar wihtin our year group because they cost money and at our age we have the internet for any information we want and need about what were interested in. We dont like to waste mney on magazines because we have technology now.
6.Can you think of one way you think Magazines will change in the next 50 years?
In the next 50 years magazines will probably become more political rather than trivial as we've seen this past year politics and life changes started to affect teenagers and young peopel rather than the older generation. Young people now want to get their voice heard and magazines will probably pick up on the fact that talking about justin bieber or beyocne doesnt interest us as much. Thus, meaning that magazines will probably become more serious and political.
7.Can you find 4 examples of magazines you have read or currently readand explain why you like them : (put their front cover pictures on your blog as well)
This question is not relevant to me as i do not read magazines. This is because i don't like wasting money on magazines because i can find all teh information i need on the internet free of charge.
Wednesday, 2 November 2011
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