Comparing Mise-en-scene.

This music video is set in different and unusual places to extend the message that you should be able to express yourself in different situations and places. It also uses unusual characters which are meant to be conventions of different genres, for example horror or thriller, but have become comical. Labrinth isn't in actual locations but uses more green screen backgrounds and places made in studios. The effect of these conventions are that is more interesting to watch and isn't realistic but allows you to escape into "his" world and the things he does and experiences. He is wearing clothes that wouldn't generally be worn by rappers or hip hop singers. His fashion sense is quite unique and more random. They don't carry connotations of a rapper or a singer that has made it "big" because he doesn't wear a lot of jewellery and "labels", however they carry the connotations of someone who is more "down to earth" and more into his music then maybe wearing the latest brands, although his clothes are in fashion. His appeal seems to be he is care free.

This music video has a scene in front of the American flag of Lana del Ray and a male completely naked. This has the connotations of being patriotic and that they're showing love in two different ways; one type for each other and one type for their country. She is also shown sitting on a throne or chair of high status of some sort in a Catholic church with two tigers by her side. This may have the connotations that she is portraying herself as being powerful and "queen-like". The tigers represent aggressiveness as if they're her own personal bodyguards standing by her side. In another scene she is with her male partner in casual clothes; jean shorts and converses. The car isn't an expensive top of the range car but more of a authentic American car. This scene is set outside in an open area around evening time. When she is on her own she is More powerful which is literally shown in the scenes but when she is with her male partner she becomes "his" as he is quite aggressive and forceful towards her but she stays with him as if he owns her. Her appeal seems to be that she is a wild and crazy but still a victim in the sense that she can be controlled by men.

The Mise-en-scene in the two music videos are fairly different as they're trying to promote and advertise themselves and their music in diferent ways.

Katy Perry ft Kanye West - E.T

I like this video because it is different and the theme goes well with the song. Also the lights and effects are used interestingly and uniquely.

Advertising Coursework Part 1.

Both print adverts and the commercial advert is advertising DKNY "Be Delicious". This fragrance is most probably targeted at young trendy woman between the ages of 21 and 28. They probably work in places to do with fashion or retail. They may not be the going out "partying" type as DKNY is promoted more for the day and romantic times. Social class wise, they may not be at the "top of the ladder" but not at the bottom either. Somewhere between both, like the middle class, would be a more realistic classification. This would be the C1 Social Grade, which is what most the population is classed as. These women most probably like to eat out, maybe not high class restaurants or takeaways, but at light cafes and eat healthier food. They’re favourite film genre’s would most probably be romantic or films based on real stories, such as “Dear John” and “Marley and Me”. According to Maslow’s hierarchy of needs, the targeted audience would be classified as “The Mainstream”. This is because perfume is generally worn to attract the attention of the opposite/same gender and people of “The Mainstream” category generally need security, which comes from relationships, and have a domestic everyday life, which is most probably what these targeted women are searching for.

Women are shown as seductive in both print adverts and the commercial for DKNY “Be Delicious”. In the commercial the female model for the ad uses her looks and seductiveness to her advantage to get the apple off the male model for the ad. Men are shown as quite gullible as the male model in the commercial gives up the apple he intended to get for the attractive female model. The female model allowed the man to pick up the apple for her, which she could have done for herself. this shows that she has the hold over the man and she shows that by letting him do the work. The man becomes instantly smitten and starts to chase her. In the commercial the female model is just walking randomly on a street and bumps into the male model picking the same apple as her. The female model obviously has the higher position in power because she has the male model running after her instead of her doing the chasing, which shows women that they could find themselves in similar situations in the sense that they will have the advantage over the person they’re trying to attract the attention of. The advert is quite stereotypical as it shows that women just flaunt their looks and get whatever they want from men.

The location for the commercial suits the product perfectly as New York is famously known as “The Big Apple” and the product seems to revolve around apples. The product itself is shaped as an apple. The slogan for the advert is “Be Delicious” as if wearing the perfume will make u delectable. Also the fact that the female model is eating an apple of all things in a way promotes healthy eating, and it is as if the campaign is saying to be healthy and feel good about yourself, you first need to smell nice. In the print adverts you cannot see the models bodies as it is just a mid shot. The models faces and shoulders are only seen but their facial expressions are sexy and seductive. The connotations of this are that women, who the fragrance is targeted at, can be just as sexy and seductive if they use the same perfume. The costumes in the commercial are very “normal” in the sense that it’d be something people would wear on a normal day not on a big occasion. The connotations of this are that normal people are who should be wearing this fragrance and that they are who it is targeted at. The female model is wearing a red dress with a coat over it, which isn’t very revealing. Society’s definition of “sexiness” is commonly wearing revealing clothes and showing off a lot of skin. So if that is the norm, and this model isn’t wearing revealing clothes, her sexiness must come from the perfume, which will make women want to buy it so they can be as sexy as her.

The font used in the print adverts is a normal bold font. It’s very “normal”, simple and isn’t very unusual. This is like the women who the fragrance is targeted at. They’re not unusual or like big celebrities who like to have everything different, but they can settle for something normal and simple. The slogan is written quite largely in capital letters and the colour of a green apple is used for the lettering. The pack shot of the product in both the print advert and commercial advert is quite elaborate. It is of the actual perfume bottle surrounded by apples of the same shape which look extra juicy. In the commercial the models don’t actually speak, instead a voice over at the end explains the product with just a few words and the slogan.

The advertising persuasion technique used is “Simple Solutions”. It gives the idea and hope that by buying a certain product, in this case a perfume, you will immediately become attractive and irresistible. The advert appeals to women through this and preys on their insecurities, as those insecurities are what the targeted women are trying to fix. According to Goff mans theory, women are presented in the media in a negative way. However, this advert does not portray women in this way. The role the female model plays isn't objectifying or stereotypical as she is shown as just a normal person.  

Response To Yellow Sticker Grade.

I am unhappy about my level, i deserved more than a B. I deserve an A* :@. But I'll still complete my production booklet.

Appeals In Advertising.

-Emotional Appeal
-Fear Appeal
-Personal Appeal
-Youth Appeal.




-Sex Appeal
-Romance Appeal
-Endorsement




-Personal Appeal
-Music Appeal

Magazine Analysis2.

Target Audience:
This magazine is targeted at successful men aged between 22 and 30. They’re most probably just at the beginning of their careers or in the middle and are inspired by other more successful men. They most probably drive Audi TT’s and are also single. This means that they spend a lot of their spare time working out or grooming themselves. As young bachelors they most probably prefer holidays such as Ibiza and party places rather than cultural places like Greece.
This sums up the readers as young single men who have fairly busy lives but still like to let loose sometimes and have a good time.

Masthead:
The masthead is simple and straightforward, much like the young men who this magazine is targeted at. It is blue, which is a colour stereotypically used to refer to males.
Main Image:
The main image is using direct mode of address and this is used to engage the reader and make it personal. They have used a well known celebrity which most young men would aspire to be and look up to. The denotation is that Justin Timberlake is wearing formal yet casual clothing, which gives the connotations that he is successful and mature but is still young and not too formal as a person such as Donald Trump.

Layout & Colour Scheme:
The colours used are mainly blue and white. There is some black and red but not much. They have matched the colour of the masthead to Justin Timberlake’s tie.
Blue gives the connotations of masculinity and manliness. This is what the target audience takes into account when it comes to fashion and how they present themselves. The colours are not too dull yet are also not too bright. Dullness has the connotations of being old, boring and not much interest in anything. Brightness has the connotations of being very young, bubby and not much care in the world. They’re both neither how the readers would present themselves, therefore the magazine provides an aesthetic that matches the readers point of views. The layout of the magazine is busy yet organised. The main image can be seen clearly without much overlapping and the texts are all clearly written one after another.

Sell Lines:
The sell lines used direct mode of address also to make the text more personal to the reader e.g “Is The Guy in The Office Next to Yours a Crook?”. They’re not very serious sell lines about how to make your life better but more about trivial things that would entertain the targeted audience. “Americas Disturbing New Sexual Fetish” isn’t something that would be on the cover of a pre teens magazine or an elderly persons magazine. It is written for a person of a certain age which would either be enlightened or entertained by that type of articles. Also, it gives a “warning” about the sort of fashion mistakes you shouldn’t make, which shows that the readers are very fashion conscious and care about how they look.

My Favourite Adverts.

I like this advert because it is different and entertaining.


I like this advert because it draws u in and makes you carry on watching it , it doesn't make any sense and I'm not sure how it relates to cadbury but it is still entertaining.


This advert doesn't show the goodness of petit filous but its cute.


This advert isn't one of my favourites but it's one that you love to hate. It explains what haribo taste like but in an annoying song with annoying children.


This advert is very active and it is showing what you could possibly do with cheese strings in your diet.